Twilio
Call Tracking
New

Know which marketing makes the phone ring

A tracking number for every ad, mailer, and truck wrap

Give each lead source its own phone number. Calls ring through to the phone you already answer, and Ardovia counts every one against the marketing that drove it — then ties the caller to a lead in your CRM, so you can finally see what's worth the spend.

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Marketing / Call Tracking

Calls

184

62 first-time

Answer rate

91%

167 answered

On a lead

148

80% of callers

Calls over the last 12 weeks

Every call counted against the ad, mailer, or website that drove it

From ad to lead, in four steps

Buy a number, put it on your marketing, and let every call track itself.

1

Buy a number

Pick a local or toll-free number in a couple of clicks and tie it to a lead source.

2

Put it to work

Print it on the mailer, run it in the ad, put it on the truck or your website.

3

Calls ring through

Every call forwards to the phone you already answer — office line or cell.

4

Tracked to a lead

Ardovia logs the call against its source and ties the caller to a lead.

Tracking numbers

One number per lead source, one phone to answer

Buy local numbers by area code or memorable toll-free numbers in seconds, and tie each one to a lead source and location. They all forward to the office line or cell you already use — no new phone system, and nothing for your team to learn.

  • Local or toll-free numbers, bought in a couple of clicks
  • Each number tied to a lead source and location
  • Forwards to your existing office line or cell
  • Release a number any time, with a 30-day grace period
Call Tracking / Numbers

Google Ads

(512) 555-0142

Google Ads72 calls

Spring Mailer

(512) 555-0187

Direct Mail41 calls

Truck Wraps

(888) 555-0110

Vehicle Signage23 calls
All forward to your office line · (512) 555-0100
Built into your CRM

Every caller, connected to a lead

Unlike standalone call tracking tools, Ardovia already knows your leads. Calls from existing customers attach to their lead automatically and show right on the lead's page. New callers get a Create Lead button that fills in their phone, lead source, location — and their name from caller ID when it's available.

  • Known callers attach to their lead automatically
  • One-click Create Lead for new callers
  • Caller ID names looked up for new numbers
  • Tracked calls on every lead's page
Explore Leads
Call Tracking / Calls

Bell Residence

Today 9:42 AM · Google Ads

Answered

(512) 555-0199

NEW

Today 9:18 AM · Direct Mail

Voicemail
Create Lead

Marcus Ortiz

NEW

Yesterday 4:05 PM · Vehicle Signage

Answered

(737) 555-0123

Yesterday 2:51 PM · Google Ads

Missed
Create Lead
Marketing ROI

See which marketing is worth the money

Calls, unique callers, answer rate, missed calls, qualified calls, average talk time, and how many became leads — broken down by lead source. Stop guessing whether the mailer or the Google ads paid off.

  • Calls over time, by day or by week
  • Answer rate and missed calls per source
  • Qualified calls by your own talk-time threshold
  • How many callers became leads
Explore Marketing
Call Tracking / Overview

Calls by lead source

SourceCallsAnsweredQualifiedLeads
Google Ads7294%5138
Direct Mail4188%2619
Vehicle Signage2391%1411
Website4890%3327
See which marketing actually makes the phone ring — and turns into leads
Call handling

Answer smarter, miss nothing

Set each number up the way you want: a whisper so whoever answers knows it's a Google Ads call, call recording, press-1 screening, your choice of caller ID, and voicemail with your own greeting. Missed calls alert the right people instantly and wait on a follow-up list until someone calls back.

  • Whisper messages only your team hears
  • Call recording included, with a caller disclosure
  • Call screening and caller ID options
  • Voicemail and instant missed-call alerts
Numbers / Google Ads / Settings

Whisper

“Call from Google Ads”

Record calls

Disclosure plays to the caller first

Call screening

Press 1 to accept

Missed call alerts

Tyler Reed, Front Office

Missed it? Callers can leave a voicemail with your own greeting

Everything in Call Tracking

A number for every lead source

Give each ad, website, mailer, yard sign, or truck wrap its own local or toll-free number, so every call is credited to the marketing that drove it.

Rings the phone you already use

Calls forward to your office line or cell — no new phone system, no app to install, nothing for your team to learn.

Callers matched to leads

Calls from existing leads attach to them automatically and show on the lead's page. New callers are one click from a lead that's already filled in.

Recording included

Record calls at no extra charge, with a disclosure played to the caller first. Play recordings and voicemails right from the call log.

Whisper, screening & caller ID

Hear a short whisper like “Call from Google Ads” before you connect, screen calls with press-1-to-accept, and choose which caller ID you see.

Never lose a missed call

Missed calls go to voicemail with your own greeting, alert the right people instantly, and land on a Needs follow-up list until someone calls back.

Simple, pay-as-you-go pricing

No contracts or setup fees. Recording included. Added to your regular monthly invoice.

Local number

$3 / month

+ $0.05 per minute

Search by area code to match the market you're advertising in.

Toll-free number

$5 / month

+ $0.07 per minute

Find a memorable number containing the digits or letters you want.

Set an optional monthly minute limit so there are never any surprises.

Frequently asked questions

What is call tracking?

Call tracking gives each of your marketing channels its own phone number. When someone calls the number on your Google ad, mailer, or truck wrap, Ardovia knows exactly which one made the phone ring — so you can see which marketing is worth the money.

Do I need a new phone system?

No. Tracking numbers forward to the phone you already answer — your office line or a cell phone. When you buy a number, Ardovia places a quick test call to that phone to confirm forwarding before calls start ringing through.

How do calls connect to my leads?

If the caller's number matches an existing lead at that location, the call attaches to that lead automatically and shows on the lead's page. For new callers, the call log has a Create Lead button that opens a new lead already filled in with their phone, the number's lead source, and the location — and their name from caller ID when it's available.

Can I record calls?

Yes, and recording is included in the price. You turn it on per number, and a short recording disclosure plays to the caller first, since some states require everyone on the call to be told.

What happens when we miss a call?

The caller can leave a voicemail with your own custom greeting, the people you choose get an instant missed-call alert, and the caller shows on a Needs follow-up list until they're on a lead.

How much does it cost?

Local numbers are $3/month plus $0.05/minute, and toll-free numbers are $5/month plus $0.07/minute. Recording is included, there's nothing to turn on, and usage is added to your regular monthly invoice. You can also set a monthly minute limit so there are never any surprises.

Ready to know what's making your phone ring?

Give every ad its own number and see exactly which marketing turns into calls — and leads.

Book a Demo

14-day free trial • No credit card required