Email marketing, built into your CRM
Campaigns now, drip sequences next
Reach your leads without bolting on another tool. Build an audience straight from your CRM, send a branded, personalized email campaign, and track exactly who opened and clicked — with automated drip sequences on the way.
Email campaigns
New campaignSpring Pool Promo
Sent1,240 sent · 38% open · 9% click
Fall Maintenance Reminder
Scheduled860 recipients · sends Apr 2
New Lead Welcome
DraftAudience: New leads · last 30 days
From audience to inbox, in four steps
Target, compose, send, and measure — all in one place.
Target
Filter your CRM leads into an audience — by status, source, date, or location.
Compose
Write a branded email with merge tags, and preview it live as you go.
Send
Send now or schedule it — Ardovia handles the delivery at scale.
Measure
Watch opens, clicks, and unsubscribes roll in per campaign.
Your next audience is already in your CRM
Skip the export-import shuffle. Build an audience live by filtering your leads — status, source, whether they've had a consultation, when they came in, how many times you've reached them, and which location they belong to — and watch the recipient count update as you refine.
- Filter by status, source, date & location
- Consultation-completed and contact-count filters
- Live recipient count as you refine
- Reads straight from your leads — no imports
Branded, personal, and previewed live
Write your email with your own branding and drop in merge tags so every message greets the reader by name. A live preview shows precisely what will land in the inbox — footer, unsubscribe link, and all.
- Branded emails with your logo
- Merge tags like first name & company
- Live preview as you write
- Unsubscribe & mailing address built in
Subject
{firstName}, your pool consult is ready ☀️
Hi {firstName},
Unsubscribe · 123 Main St, Austin, TX
Send it, then see what worked
Send immediately or schedule for later — big audiences deliver reliably in the background. Then every campaign reports opens, clicks, bounces, and unsubscribes, right down to which recipient did what.
- Send now or schedule for later
- Reliable delivery at scale
- Open rate, click rate, bounces & unsubscribes
- Per-recipient engagement breakdown
Spring Pool Promo
Sent1,240
Sent
1,218
Delivered
38%
Open rate
9%
Click rate
Nurture on autopilot with drip sequences
One-time campaigns are just the start. Drip sequences — a series of emails that go out over days with delays between them — are coming next, so a new lead can be welcomed, nurtured, and nudged toward a consultation without you lifting a finger.
- Multi-step email sequences
- Delays between each step
- Enroll new leads automatically
- Personalized with the same merge tags
New lead nurture
Welcome email
Email step
Case studies
Email step
Book a consult
Email step
What the Marketing module does
Audiences from your CRM
Build an audience live from your leads — filter by status, source, consultation completed, submission date, contact count, and location. No lists to import or keep in sync.
Branded emails with merge tags
Compose a branded email with a live preview and personalize it with merge tags like first name and company — so every send feels one-to-one.
Send now or schedule
Fire a campaign off immediately or schedule it for later. Large audiences send reliably in the background, so nothing stalls.
Opens, clicks & more
Every campaign tracks sent, delivered, open rate, click rate, bounces, and unsubscribes — with a per-recipient breakdown.
Compliant by default
One-click unsubscribe, a physical mailing address in the footer, and a suppression list are built in, so you stay on the right side of email rules.
Drip sequences — coming soon
Automated, multi-step nurture sequences with delays between steps are on the way, so new leads get the right message at the right time on their own.
Frequently asked questions
What is the Marketing module?
It's email marketing built right into your CRM. Send branded email campaigns to a filtered slice of your leads, personalize them with merge tags, schedule the send, and track opens and clicks — all without exporting your contacts to another tool. Automated drip sequences are coming next.
Who can I send campaigns to?
Your leads. You build an audience live by filtering on lead status, source, whether a consultation was completed, submission date, contact count, and location — and see the matching recipient count update as you go. Because it reads straight from your CRM, there's no list to import or keep current.
Can I personalize and brand the emails?
Yes. Compose a branded email with your logo and personalize it with merge tags like first name, last name, and company name. A live preview shows exactly what recipients will get.
What can I measure?
Each campaign reports how many were sent and delivered, your open and click rates, plus bounces, complaints, and unsubscribes — with a per-recipient view so you can see who engaged.
Is it compliant with email rules?
Compliance is built in: every email includes a one-click unsubscribe link and a physical mailing address, and anyone who opts out is added to a suppression list that blocks future sends automatically.
What about drip sequences?
Automated multi-step sequences — a series of emails sent over days with delays between them — are coming soon. Today, campaigns are one-time sends you fire now or schedule for later.
Ready to turn leads into customers?
Get set up on Ardovia today and reach your leads with email campaigns — and drip sequences the moment they land.
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